LAMI started with a simple idea: plant-based food shouldn't feel like a compromise.
We're David and Charmaine, a Dubai-based couple with a shared love of great food, but very different strengths. David brings a passion for fitness, nutrition and building businesses; Charmaine brings creativity, an instinct for flavour and the determination to keep experimenting in the kitchen until something is just right.
As we ate more plant-based food, we kept running into the same problem. There were plenty of products that were healthy. Plenty that were high in protein. And plenty that were plant-based. But finding something that genuinely delivered on all three — while tasting fantastic, was much harder.
So we decided to make it ourselves.
Our journey started with seitan: an incredibly versatile, protein-rich food that's been enjoyed for centuries, yet is still surprisingly unfamiliar to many people. We began experimenting at home, developing recipes and flavours inspired by the food we love, from smoky barbecue to Indian spices and Charmaine's Filipino roots.
And somewhere along the way, an experiment became an idea for something bigger.
We called it LAMI, a Cebuano word meaning "delicious." For us, that says everything.
We don't want LAMI to be a brand that's only for vegans. We're creating food for anyone who wants to eat well, whether you're plant-based, cutting down on meat, looking for more protein, training hard, or simply looking for something delicious for dinner.
Seitan is where our story begins, but it isn't where we intend it to end. Our ambition is to create a whole range of foods built around the same simple philosophy:
Delicious. High Protein. Plant-Based.
Made with love in Dubai.
David & Charmaine
Founders, LAMI